Facebook has become an unmitigated beast wreaking havoc on America, remaining unchecked by just about anything or anybody.
The social media behemoth has gotten away with censoring conservative content, all while CEO Mark Zuckerberg claims social media platforms should not act as the “arbiter of truth.”
But Facebook may be getting their comeuppance after this clothing brand giant announced they will be boycotting the platform for its “spread of misinformation.”
The North Face is one of the biggest outdoor clothing brands in the world.
Now headquartered in Alameda, California, the brand was launched in 1966 by Douglas Tompkins in San Francisco at a climbing equipment store and has since grown into one of the most popular apparel brands in the world.
And sometimes it takes a global retailer like The North Face to really move the needle against a company that has such a wide scope of power over society.
Following mounting pressure for Mark Zuckerberg to implement stricter censoring policies, The North Face was the first major brand to say, “Hey, you know what Facebook? We don’t need you to be successful!”
It wasn’t long before other major brands joined in.
Civil Rights groups like the NAACP had forced a call for “pause” on Facebook advertisements saying, “It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy…”
The North Face sub-tweeted, adding, “We’re in. We’re out.”
— The North Face (@thenorthface) June 19, 2020
Steve Lesnard, The North Face’s global VP of marketing, said in a statement:
“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit.”
Even the left is tired of the garbage on Facebook. So, if the left and right both agree about the long term damage of Facebook’s influence on society, then the answer is quite simple – it’s time to stop allowing this monster to have so much influence on our society.
Facebook’s VP of global marketing solutions, Carolyn Everson, stated they are in conversation with marketers and civil-rights organizations about how to work together as “a force for good.”
“We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information,” Everson said.
Here’s the thing – Facebook’s executives know exactly how much damage their platform can do in modern America.
Facebook stole your private data and sold it to the highest bidder as was revealed in the Cambridge Analytica scandal.
If you give a mouse a cookie, it’s going to want a glass of milk. Let’s take a stand and end this nonsense once and for all.